“I am shocked. It’s upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humour in this. It is insulting and hurtful.”
Naomi’s mother, Valerie Morris, spoke on the issue and is as concerned as her daughter:
“I’m deeply upset by this racist advert. Do these people think they can insult black people and we just take it? This is the 21st century, not the 1950s. Shame on Cadbury”.
It’s reported that Cadbury has taken the advertisement out of circulation, and a spokesperson for the company stated:
“[The ad is] a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss[…]We would never produce any type of marketing we felt might cause any offence to any section of society[…][The ad is] no longer in circulation[…]We have no plans to repeat the campaign.”